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Crazy Jericho Fans Pestering Innocent Cable Viewers With Senseless Ads

Monday, June 16th, 2008

It’s been two months since CBS nuked its “Jericho” drama, for the second time. But that’s not stopping its small, persistent fan base from spending lots of time on “Save Jericho” blogs and message boards, and from dashing off letters to anyone they think might listen.

Also: Pestering people who have nothing to do with the show at all. A group calling itself “Jericho Rangers” has produced a TV ad imploring the show’s fans to help it save the show, though it’s not clear how they’re meant to do that. But the group did spend $6,314.88 airing the spot 200 times on Time Warner Cable (TWC) systems in LA.

There aren’t enough fans to sustain the show on broadcast TV, and all but the craziest fans understand this. Their slightly more realistic hope: That CBS will engineer a deal to bring it back in some other lower-cost form, on cable. Or maybe even online. NBC forged a deal with DirecTV to keep “Friday Night Lights” on the air. Why couldn’t CBS ink a deal with, say, the Sci Fi Channel?

Well, we suppose it could, and that might make sense if CBS owned a bunch of cable channels with relatively narrow audience bases. But it doesn’t: It’s a broadcast network, with an emphasis on broad.

So while the network won’t come out and say it, we’re not holding much hope for Jericho, and we advise its fans to invest their energy in a new show. Or maybe read a book. And if they want to, they can take solace in knowing that they’re not alone: CBS has also cancelled Moonlight, another show with lots of online fans but thin ratings. But we haven’t seen any ads from that show’s fans.

Jericho fans refuse to give up

Monday, June 2nd, 2008

Show’s faithful put up billboard in Los Angeles asking for someone, anyone, to pick up the canceled drama.If people fought for causes the way Jericho fans have fought for their favorite show, there would be world peace, no climate crisis, and smiles on the faces of children everywhere.Well, that may be a stretch, but those who love Jericho are a devout bunch. They organized the feel-good story of 2007, plotting a save-the-show campaign that actually worked. Upon truckload after truckload of nuts delivered to CBS, the network lifted its cancellation order and brought the show back for a seven-episode second season.

Unfortunately, viewers still didn’t tune in the way CBS hoped, and the show was once again put to rest.

But a little thing like that isn’t going to keep Jericho fans down. They still believe there is plenty more Jericho left to be shown, even if it isn’t on CBS. So what have they done now?

They’ve rented a billboard in Los Angeles.

The giant sign is located on Ventura Boulevard near Vineland and is in the form of a faux-real-estate sign basically stating that Jericho is for sale. It promises 6 million fans and lists the phone number of Jericho’s production house, CBS Paramount, and a Web site for more information.

The sign was funded by donations from fans and went up earlier this week. It’s expected to remain up for a month. And the kicker? CBS owns the billboard.

But Jericho fans aren’t stopping there. They’re taking the campaign to the next level and are attempting to buy television ads promoting their cause. The idea is to get ads up on Time-Warner Cable in Los Angeles in hopes that they’ll catch a producer’s eye who will then revive the show.

Interesting idea, but it’s going to cost them. According to one of the organizers, the cost to get ads on the cable service is $6,500. But as of a few days ago, the fans were already more than halfway there.

What does everyone think? Inspiring story or time to let go?

source: tv.com

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